Brand Storytelling -

Great stories deserve to be told.

Not every great story comes from a global brand. Some begin with an idea, a passion or a dream worth sharing.

I bring decades of strategic communications experience to authors, entrepreneurs and emerging brands, helping turn compelling stories into meaningful visibility. From developing a narrative and securing media coverage to building buzz through events, partnerships and social media, I combine big-brand thinking with a personal, hands-on approach.

Golden Boy, a novel by A. J. Symon, book cover.

Featured Work: Golden Boy by A.J. Symon

A good book tells a story. A great publicity campaign gets people talking about it.

For the launch of Golden Boy, the debut novel by Southern author A.J. Symon, I developed and led an integrated publicity campaign designed to introduce the book to readers, build the author’s visibility and generate excitement beyond the bookstore.

The campaign has included earned media coverage, television interviews, a multi-state book tour, bookstore partnerships, community engagement and creative social media initiatives. From the pages of the Atlanta Journal-Constitution to conversations with readers across the Southeast, Golden Boy demonstrates how thoughtful storytelling and strategic PR can bring a brand to life.

Because whether it’s launching an iPhone or introducing a new author, the goal is the same: Tell a story that connects with people.