Corporate PR
RealPage
Issues the Real Story
I concepted and ignited a bold crisis communications campaign, coined as "The Real Story,” which addresses the false narratives that have been reported against RealPage related to its revenue management software and its impact on renters.
RealPage Announced Strategic Partnership with Habitat for Humanity
Within months of joining RealPage, I led efforts to rebrand the company’s philanthropy efforts to RealPage Cares, interviewed over 40 nonprofit organizations, and announced a strategic partnership with Habitat for Humanity.
ChargePoint Corporate Narrative Development
In partnership with
Linda Tarrango, best known for her keynote support for Steve Jobs and Apple events, I helped create a new corporate narrative for ChargePoint, timed for use in the company’s first ChargePoint Day media and analyst event.
Spatial: Times Square Branding
On launch day, the immersive audio company I worked with as Chief Marketing Officer, made the big board at Times Square in New York. We also launched the company’s new brand and
website, in which I helped lead the development of.
Dolby: Headquarters Opening
The communications team promoted Dolby’s move to a new headquarters in San Francisco. The ribbon-cutting ceremony was celebrated with Dolby’s CEO Kevin Yeaman, members of the Dolby family, San Francisco’s (then) Mayor Ed Lee and students from the local school Dolby supported.
Dolby: Hollywood Walk of Fame
I was fortunate to be a part of the event honoring the late Ray Dolby, pioneer in audio engineering and founder of Dolby Laboratories, with a star on the world-famous Hollywood Walk of Fame. The 2,540th star in the category of motion pictures is located right in front of the Dolby Theatre.
At the dedication ceremony, Sid Ganis, past president of the Academy of Motion Picture Arts & Sciences, and Francis Ford Coppola, the film producer, director, and writer, spoke about Ray's life and accomplishments and his impact on cinematic history. Dagmar Dolby accepted the star on behalf of her deceased husband. Our communications team worked with the “Hollywood star team” to help organize and promote the event.